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A Conversation with Studio Renton°

  • Mar 23, 2019
  • 2 min read

Studio Renton° are an experienced and dedicated design studio in Nottingham, part of The Creative Quarter at 24-26 Avenue C. They're a full-service design studio, they specialise in branding, photography, develop websites and apps, produced in digital and print for clients worldwide.

I met with Creative Director Jono Renton, whom is part of a three man team, he told me about their work within iPhone apps and websites, he also made me aware that they don't use websites such as Wix, Squarespace, or Wordpress themes, they build "proper" websites; ironic really as I type this on my own Wix website.

Example: Groundworks Architects

We were briefed by Nottingham based architecture firm, Groundworks, to design their new website. A crucial aspect of the brief was an ultra minimal design to reflect the nature of the architectural work itself. Using the latest CSS we used smooth and subtle animations across the whole website as well as a clean and modern design and layout.

We spoke about our design interests, specifically minimal design, something we're mutually passionate about, personally their studio space and work they produce is something I aspire to and was extremely infatuated with.

There website states there core message:

"We believe that the simplest designs are the best, and that the needs of every project can be fulfilled with stringent attention to the subtle details. At Studio Renton every brief is met with the utmost consideration. We know what looks good, but we also know the importance of designs which reflect the individual characteristics of each of our clients."

Secondly, Typography, they have their own hand developed font 'Floom' available for purchase on there website. Floom is a "fun" font, based round simple lines and circles, the unique design features large rounded letters and numbers, all of which have a contemporary and minimal aesthetic, white retaining a fun and friendly feel. It's short and rounded ascenders and descenders add to the uniqueness of the font. It's available in 4 styles; Regular, Bold, Italics and Bold Italics.

I hope to remain in contact and perhaps secure a summer intern placement with Studio Renton° as I believe I could learn and gain a lot from them. Link: hello@studiorenton.com

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